Almost Real Model Cars

Almost Real — Brand Overview

Almost Real is a premium manufacturer of officially licensed scale model cars, recognised for its strong focus on realism, intricate detailing, and high-quality presentation. The brand has established itself within the collector market as a producer of highly detailed die-cast models designed for enthusiasts who value accuracy, craftsmanship, and authenticity.

Founding and history

Almost Real was founded in 2015 in Dongguan, China. From its early years, the brand drew attention within the international model car community for its ambitious approach to detail and engineering. By the mid-2010s, its releases were being widely featured by specialist retailers and collector publications, helping to position the company as a serious name in the premium model segment.

The brand operates under Sum’s Model, a manufacturer known for producing high-quality scale models for multiple international brands, giving Almost Real a strong technical and manufacturing foundation from its inception.

Product range

Almost Real specialises in die-cast collector vehicles across several popular scales, with a particular emphasis on larger display models. Its catalogue includes:

• Large-scale die-cast model cars with extensive detailing

• Medium-scale collector models suited for display collections

• Compact-scale models released under the ARbox line

The brand’s subject matter focuses primarily on modern luxury, performance, and premium road vehicles, produced under official manufacturer licences. This approach allows for accurate proportions, authentic branding, and faithful reproduction of real-world vehicles.

Design and features

Almost Real models are known for their feature-rich construction. Many releases include opening body panels, finely modelled interiors, detailed engine bays, and realistic underbody components. Materials typically combine die-cast metal with precisely moulded parts to achieve both strength and visual accuracy.

Attention is given not only to appearance but also to overall presentation, making the models suitable for both display cabinets and dedicated collector environments.

Reputation

Within the scale model community, Almost Real is regarded as a premium-detail brand. Collectors frequently associate it with strong visual realism, careful engineering, and consistent build quality. The brand is commonly positioned alongside other enthusiast-focused manufacturers rather than mass-market model producers.

Market positioning

Almost Real occupies the upper tier of the collector model market, appealing primarily to experienced enthusiasts and dedicated collectors. Its releases are typically positioned as display-grade pieces rather than toy-style models, reflecting the brand’s commitment to realism, licensed accuracy, and detailed craftsmanship.