Norev Models

Norev Model Cars – The story of this famous Model Car Brand.

When it comes to diecast model cars, few names hold as much historical weight and appeal as Norev. Founded in 1946 by the Véron brothers, Norev is a quintessential French brand with a rich tradition of producing meticulously crafted scale models that reflect both the heritage and innovation of European automobiles. With its roots in Villeurbanne, a suburb of Lyon, the brand has become synonymous with classic and modern vehicles, particularly those of French origin, though it has also ventured into representing iconic cars from Italy, Germany, the UK, and the United States.

Over the decades, Norev has developed a loyal following among collectors and enthusiasts. The brand’s attention to detail, craftsmanship, and its ability to capture the essence of real vehicles in miniature form has made Norev a highly respected name in the model car community. Offering great value for money, Norev’s models are now available at Model Universe, where collectors can find a wide range of Norev cars at competitive prices, with excellent service and plenty of stock ready to be shipped.

Let’s explore Norev’s fascinating history, its evolution from plastic to diecast, and the reasons why it continues to be a favourite among model car enthusiasts.

A Legacy Rooted in Innovation

Norev’s journey began shortly after World War II, in an era when industries across Europe were recovering and adapting to new technologies. The Véron brothers, Joseph, Paul, and Émile, founded Norev in 1946, inspired by the emerging plastics industry. In fact, the company’s name is derived from the family name “Véron” spelled backwards, a quirky nod to its founders.

The turning point for Norev came in 1953 when the company embraced the use of Rhodialite, a form of plastic, after attending the first plastic toy fair in Oyonnax, France. The first Norev product was a small tin service garage, complete with 1:87 scale plastic cars. From there, Norev began producing a range of toys, including miniature sewing machines, toy watches, and feeding sets for children. However, it was the introduction of their first 1:43 scale model cars, manufactured from plastic, that truly defined Norev’s future in the world of model vehicles.

The Golden Age of Plastic Models

The 1950s and 60s saw Norev solidify its position as a leader in model car manufacturing, particularly in 1:43 scale. The first vehicle to roll out of Norev’s factory was the Simca Aronde, a French classic produced between 1953 and 1956. This was quickly followed by other beloved French cars such as the Renault 4CV, Citroën DS19, Peugeot 203, Renault Dauphine, and the Panhard Dyna Z. By the mid-1960s, Norev had expanded its line to include over 96 models, with both French and foreign vehicles being represented in their growing collection.

One of the most distinguishing features of early Norev models was their use of vibrant, unpainted plastic bodies. This created a distinct aesthetic appeal and set them apart from competitors. While the initial models reflected the real-world colour schemes of car manufacturers, later models adopted more playful, vibrant colours like bright orange and lime green, appealing to both children and collectors.

Norev’s plastic models also stood out for their attention to detail, despite being toys. For example, their Citroën DS models had a separate plastic roof piece, mirroring the design of the actual car, which allowed for a wide variety of colour combinations. This level of detail helped Norev to stand out in the competitive toy market.

Transition to Diecast Metal and the Jet-Car Series

While Norev initially found success with its plastic models, the diecast metal era beckoned in the 1960s, when diecast models became increasingly popular for their durability and ability to replicate even finer details. Norev’s first diecast models appeared in 1965, marking a significant shift in the company’s production methods. This was followed by the introduction of the Jet-Car series in 1971, which solidified Norev’s place in the diecast market.

The Jet-Car series, which included the 600, 700, and 800 series, was a response to the growing competition in the diecast model world, particularly from brands like Solido. While Solido models were more geared toward serious collectors, Norev maintained its focus on producing models that catered to both children and collectors, offering an excellent balance of detail and affordability. The Jet-Car series offered features like opening doors and hoods, adding a layer of interactivity that appealed to both young and older audiences.

During this era, Norev continued to expand its range to include a diverse selection of vehicles, from everyday French cars to racing models and trucks. Iconic models like the Peugeot 504 featured four opening doors, a detailed engine, and even an opening trunk, demonstrating Norev’s commitment to realism. Promotional models, often featuring branding from well-known companies, became another avenue of success for the brand, with models like the Citroën 2CV Van being used to advertise brands like Fleury Michon and Cibie lights.

Norev in the Modern Era – Quality Diecast

In the 21st century, Norev has embraced the shift towards adult collectors while maintaining its legacy as a trusted name in model car production. The brand now offers a fantastic range of 1:18 scale models, with prices starting from £70, and 1:12 scale models from £140. These models are known for their impressive detail and craftsmanship, often featuring full openings, working wheels, and suspension systems. While some models, particularly in the 1:18 scale, are sealed, they retain a high level of detail and quality, appealing to collectors who appreciate both aesthetic and mechanical accuracy.

Norev continues to offer models from a wide array of car manufacturers, with a particular focus on French vehicles. However, the brand’s collection has expanded to include Italian, German, British, and even American vehicles, providing a broad selection for collectors. Their 1:18 scale range includes detailed replicas of popular cars like the Citroën SM, Renault Alpine, Porsche 911, and the BMW M3, capturing the essence of these iconic vehicles in miniature form.

The Norev Experience at Model Universe

At Model Universe, we take pride in offering a wide selection of Norev models for collectors of all ages. Whether you're a fan of vintage French cars, modern supercars, or classic American muscle, Norev’s collection offers something for every enthusiast. Norev models are available at great prices, with 1:18 scale models starting from £70 and a variety of cars in stock, ready to be delivered to your doorstep.

Norev’s combination of high-quality craftsmanship, attention to detail, and affordability makes it an excellent choice for both new and seasoned collectors. With full openings, realistic interiors, and often working parts like steering wheels and suspension, Norev models deliver a tangible sense of the real car in miniature form.

Whether you’re looking to start your collection or add to an existing one, Model Universe is your go-to destination for Norev model cars. With our commitment to customer satisfaction and fast delivery, you can be sure that your next Norev model will arrive quickly and in perfect condition.